The Churchill Rebrand

The Churchill, a well-known independent hotel in central York, approached us for a complete brand refresh. The goal was to move away from a dated visual identity and reposition the hotel with a more refined, modern presence, while still preserving its character and classic English charm.

We created a clean, confident brand identity that feels contemporary yet rooted in tradition. Strong serif typography, a restrained palette, and updated coat of arms. The new brand system offers flexibility for use across signage, menus, event materials and more, bringing visual consistency and a sense of quiet confidence to every touchpoint.